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    About Us

    ROOTED IN LOVE

    Devoted to serving and empowering the natural hair community by providing revolutionary products, tools, advice, knowledge, encouragement and support designed specifically to equip our naturalistas on their natural hair journey.

    HAIR LOVE

    To promote, inspire and celebrate natural hair by cultivating a community of acceptance, appreciation and support.

    HAIR POWER

    To grow legacy and a voice of strength and pride in the belief that our hair is beautifully and naturally rooted.

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    CREATING A UNIQUE SPACE TO LEARN, GROW, SHARE AND EXPLORE TOGETHER

    Well intended

    Conversation

    To deepen the conversation about natural hair and how it impacts society

    COMMUNITY

    To amplify community for the preservation and celebration of natural hair

    EDUCATION

    To provide a platform for education, awareness, celebration and community

    CHANGE

    To inspire change through policy-driven mechanisms to improve and debunk stigmas

    GUIDANCE

    To guide institutions in recognizing, understanding and communicating on natural hair

    SPREAD LOVE

    To promote hair love for all hair types, races, spaces and denominations

    Our Happy Clients

    Still celebrating!!! love it and can't wait to use it for me and my minime.

    Veeteedee
    Happy Customer

    Our Happy Clients

    Definitely love this journal!! When it arrived all of my expectations were exceeded. Well made and great quality.

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    Happy Customer

    Our Happy Clients

    Highly recommend, you won't be disappointed! This journal is beautifully executed and a must have for naturalists to keep track of their journey.

    Franz A.
    Happy Customer

    Devoted to serving the natural hair community with the necessary products, tools and advice to make the most informed decisions about our hair.

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